How it works
Direct Marketing starts with two key ingredients: creative content & the campaign database. One can have the best delivery mechanism possible, but if the content isn’t inspiring or appropriate to the target audience, it will become not only a lost opportunity, but a poor return on marketing investment of time and money.
Creative content - Output formats
Here’s where the fun starts; Creative content is created - and uploaded onto our web-based system. Can be as simple as email template or as complex as using multiple forms of media; personalised print, personalised web pages… in fact almost anything that can be stored digitally can be handled. Sales brochures to t-shirts.
Source Database
You might have a client or prospect database already. Or we’ll advise the best ways to acquire or build a targeted list. We’ll look at where you are now, and where we want to get to. Analysing the content and structure to see what stories the data will be able to tell. Whatever the start-point, our clever system is specifically designed to collect and enhance valuable data about the target audience, their preferences and transactions - with each process adding value to what is known about them. The JuniorSenior Direct engine is designed to work smoothly with CRM tools as Salesforce.com.
Personalised, versioned or static
We can work with content anywhere on a spectrum from static items that don’t change, to versioned items that depend on the TA’s segment/group, right through to fully personalised items, such as digital print where every item addresses them by name.
PURLs & Cross-Media
At it’s core is a revolutionary system that allows a coordinated flow of different output formats - Possibly from personalised print, with emails triggered for those who don’t respond, prompted by easy-to-remember Personalised URL (PURL) web addresses that entice recipients to visit their very own personalised micro-web site draws on and builds on the data.
Campaign or On-going
Can view the approach in two time dimensions: Campaign-based with a finite window, or ongoing (e.g. to a subscriber base). Both will have at their heart the need to engage with the target audience and stimulate untypically high levels of response.
The result
Fabulously high response levels, a fully engaged target audience that is motivated to be engaged with, improved on-going relationships, enhanced information about who they are, what they want from your product/services and up-to-the minute statistics about everything; who responds, how they responded and even where they orientated from.