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Direct Marketing 2.0

With the innovation of JuniorSenior Direct Marketing 2.0 any brand can start its own Social Network. If you start to communicate with your existing customers in a personal way using personalised micro-sites (via PURLs), they will be open to share more information with you. This information will be used for more database driven content on the customer's personalised landing page(s).

Social networks are the next step to launch with your audience; special places on the web where people with equal minds or interest can meet each other. With the Purl you can launch a social network site where the existing customers can invite their friends too. You use the Purl as a personal Guide to tell them where the place to meet is. You are the host that supports a friendly online meeting spot where people can meet and invite other people.

The social network has to be related to your brand and activities. Advertising within existing social network is not accepted but advertising with your own unique social network is appreciated. And the Purl is the Personal key to activate this all !